Job Description
The Content Lead within Firmwide Marketing will be a core member of a team responsible for shaping ideas, offering creative guidance and integrated execution, and managing the flow of Firm thought leadership from the Firm’s Investment Management business and its Global Sustainability Office, all within the larger context and narrative of the firm brand and its core values. This individual will work in partnership with teams in Corporate Communications/Earned Media, Paid Advertising, Digital Marketing and others to amplify content across the Firm’s content channels. Building and maintaining strategic relationships with key partners in Investment Management and Global Sustainability will be critical to generating a steady flow of content, which can range from feature and short-form articles to videos and podcasts, among other storytelling formats.
The ideal candidate will have significant experience in managing a newsroom-style digital publication, whether in a media organization or financial services firm. They should have an instinct for narratives that balance the key priorities of business stakeholders with the need to attract a broad audience interested in insights on markets, economies and investment trends. They should be subject matter experts in the ways that audiences interacts with digital content on multiple devices and platforms in an always-on and interconnected world.
Qualifications
• Bachelor’s degree required with 10+ years managing and/or editing investment-related content for mass media or a large corporation, with multiple stakeholders and a broad audience. Familiarity with the financial services industry, global markets and sector dynamics required.
• Strong editorial instincts that can quickly absorb complex ideas and broad context and reframe for engaged and motivated but nonexpert audiences.
• Expert rewrite editor who can seamlessly apply style and structure, while maintaining a consistently approachable yet sophisticated narrative voice.
• Expert at managing a network of multimedia content originators for web, social, mobile, video, audio and other digital channels.
• Expert in the dynamics of online content creation, management and curation to drive brand reputation, new business and to support existing clients.
• Able to thrive in fast-paced environment and adapt/reprioritize accordingly with ease.
• Experience using a CMS to manage real-time content.
• Experience with SEO and using analytics to drive content creation and management.
• Experience using generative AI in content creation and amplification preferred .
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